Social media was once considered as a technology available for us to virtually share information about ourselves with others. After that they were used as great mediums to provide a very close feeling even if they were far away as individuals. Now go one step further and become a force that influences what we buy, when we buy and who we buy from.
Disaster change due to covidÂ
The catastrophic covid disaster, with the technology available, is making unimaginable changes in the business sector. Everything from powder cans to phones can be purchased online. With this, laptops, desktops and mobile phones are becoming virtual shopping malls. Social media accounts decide what to buy here without us knowing. They recognize our needs and push the market accordingly.
50 crore people on social media
People have shifted to large-scale online shopping due to the covid crisis. In just one and a half years since the onset of the Corona crisis, the e-commerce sector has grown 94 percent. During the same period, 4.7 crore people switched from new basic phones to smartphones. At the same time, the number of active users on social media increased by 7.8 crore. This means that many old and new Internet users are active on social media such as YouTube, Facebook, WhatsApp and Instagram. Currently available data shows that 33% of the country’s population is active on social media. That means at least fifty crore people are constantly showing interest in social media.
Beyond fixed business
Business usually takes place at the end of the street, from the grocery store to the big shopping mall, where there are stable structures. The products and products available there have to be advertised in different places. But these difficulties do not exist in the online business. The product appears wherever the customer is. The information and advertisements related to the product are almost as close to the customer as his shadow. This makes it easier to reach out to the customer and make sales online.
The key is social‌ media
It is not uncommon to search for what we need and when we need it, even if we have thousands of items in our possession via smartphone or internet. But the interests and needs of those who are active in social media are always known through machine learning. Accordingly, the goods and products they need are appearing on social media platforms through Artificial Intelligence. This gives the e-commerce a chance to get closer to the customer. According to the latest reports, the influence of social media on a person’s purchases is 34 percent.
Multi Use
As people are rapidly changing to this e-commerce sector, many big companies are making changes in their business modules as they notice the impact of social media on purchasing. In addition to operating shop or big malls, they also make the e-commerce platform available in addition to them. The business of companies that have made such changes is better than in the past and the growth rate is lower where it is confined to the traditional business.
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